So how do you play? What are the rules?
How can you get the most benefit from it?
If you aren’t willing to do this for them, they aren’t likely to return the favor. In fact, they might not even know you exist because 'likes' with a business page registers behind the scenes. If they don’t have notifications set up, or don’t know how to, you’ve just played the game for no reason.
So if ‘likes’ don’t count with your business page, why do that too? Because when you like another person's page with your business page, it adds a link back to their page in your ‘likes’ box, increasing their exposure.
Then, when they return the favor, you get a link back to your own page, thus creating some free advertising for you! See, she 'liked' me back!
Now that you’ve done all your liking, how can you get the most benefit from it? This is where ETIQUETTE comes in!
Rule #1: DON’T post on another business page saying: ‘I just became a new fan, please like my page. Here’s a link!’ Doing this is unprofessional. This person, like you, is running a business. Posts such as this are likely to get deleted and you may even LOSE a fan!
If you want to leave a comment, say something sincere and meaningful about their work. How will this benefit you? If you leave the comment with your business page, it automatically adds a link back to you. This is known as ‘Silent Tagging’ and a benefit to both pages. Here is an excellent example of how this can be done:
The St. George Salon of Art, LLC was sincere in what she said. It also made The Camera Mom's day!
Another polite way to let a page know you are there is to take time to look at, ‘like’, and comment on some of their work. Don’t blast them with ‘likes’ (unless of course you are truly amazed at their talent and just can’t help yourself!) If this is done with your business page, these are automatic links back to you. Note: You won’t get notified if they reply to your comment when you use your business page, so you'll need to remember to go back and check.
If you comment with your personal profile, it's a good idea to have a link to your fan page in the about you section. That way they know which fan goes with which business page. This is what my personal profile looks like:
I added the link to my page in the Work and Education section:
If you just can’t help yourself and you have to say it: ‘I liked you, so you just gotta’ like me back!’ Do it by sending a personal message through their messaging center.
Then comes the interesting part, maintaining the relationship! This can be really hard to do if you’re following several pages at once. Here are three helpful tips:
Find status updates, photos, and links that interest you, then either like or comment on them. Don’t just start ‘liking’ everything down the list. Facebook now shows everything you like in other people’s feeds and can make you look like a ‘spammer’ even if you’re not. SO ANNOYING! (Hopefully FB will give the option to change what shows soon, because I really enjoy looking and commenting on others work!!)
Another Etiquette tip: If you ‘like’ a link to an item or blog post, make sure you actually take the time to click on it.
When the page owner goes to check their counts and sees no one has actually taken the time to view what they wanted to share, they’ll know you’re just a random ‘clicker’ and won’t bother taking the time to look at the things you have to share.
2) Make a list of pages you like to follow and remember to take the time to check in and see what they’ve been up to. When you really pay attention to what others are doing it can inspire you and help keep you up-to-date with what’s hot and what’s not! (A benefit for both of you!)
When I saw this comment from Loraine Wheeler Photography, it reminded me to go pay her a visit. I just clicked the link and off I went!
All that being said, you wanna play the ‘like’ game? I’ll like your page if you’ll like mine!